DECATHLON recruitment APP

Decathlon, a global sporting goods retailer, is actively recruiting sports leaders for roles including store managers and sales associates. In order to streamline their hiring process and attract top talent, Decathlon has embarked on developing a dedicated recruitment application. Our UX research is centered around understanding the needs and behaviors of potential candidates to create an intuitive and efficient recruiting platform.

Research Objectives

1. 1. Identify Candidates
   Understand the demographics, motivations, and goals of potential candidates.
   Develop detailed personas to inform the design process.
   
   
2. 2. Assess Current Hiring Challenges
   Identify pain points in Decathlon's current hiring process.
   Gather insights into what candidates find frustrating or appealing.
   
   
3. 3. Understand User Behavior
   Investigate how potential candidates search for job opportunities.
   Explore preferences for mobile app job application processes.

Methodology

We conducted surveys to gain insights into our user base, focusing on their pain points, needs, and motivations.

Key Findings and Insights

• Demographics: 68% of respondents are sports enthusiasts, predominantly young, active individuals passionate about sports and seeking roles that align with their interests.
• Application Process: 68% of candidates find the current application processes cumbersome and time-consuming, highlighting the need for simplification and efficiency.
• Entry-Level Seekers: 72% of respondents are entry-level job seekers, including recent graduates and individuals new to the workforce, emphasizing the desire for opportunities to gain experience and develop skills.

By addressing these insights, Decathlon can tailor their recruitment app to better meet the needs of sports enthusiasts and entry-level job seekers, enhancing the overall candidate experience and attracting top talent to their organization.

A sports enthusiast seeks a career opportunity where they can develop their sales skills and share their passion for sports.

For the paper wireframes, I carried out a meticulous analysis of the main competitors. From this knowledge, I outlined several design concepts and carefully selected the most effective one. I then developed detailed wireframes in Figma, emphasizing typography, color schemes, and spacing to ensure a cohesive design. After this phase, I created interactive prototypes to simulate the user experience, collecting valuable feedback for iterative improvements.

A style guide was then established to maintain consistency across the platform, incorporating the following elements:

• Typography: Using Roboto, the official typography of the Decathlon brand.
• Color palette: Incorporates shades of blue to convey confidence and vitality, consistent with Decathlon's brand identity.
• Iconography: Designed with rounded elements for a friendly appearance and improved usability.
• This approach ensures a unified, easy-to-use design language across the platform, improving both usability and brand cohesion.>

By prioritizing reliability, clarity, and user-centered design principles, the website successfully addresses the challenges faced by sports lovers. These are the key features we incorporated to improve the user experience:

Main Features to Transform the User Experience

• Onboarding Process: Users follow a streamlined process to create their account, providing details and preferences seamlessly.
• Employee Testimonials: Gain insights directly from employees through a carousel of video interviews sharing their perspectives about the company.
• Job Search Functionality: Users can easily browse through filtered job vacancies and select the ones that best fit their preferences.
• Vacancy Details: Access comprehensive information about each job opening, including location details displayed on an interactive map.

As an in-house designer for Decathlon Mexico, I had the rewarding experience of working on a major project. This role allowed me to set the tone for communication and collaborate closely with programmers, designers, translators and other team members. The design was crucial, not only to improve the user experience, but also to organize sensitive user information within the team. Our application succeeded in attracting more talent, but we faced a major challenge in encouraging users to download the application and submit their data.